Celebrating Love, Pleasure and Community
Pride Month is a time to celebrate the LGBTQ community and diversity, the people who shaped it, and the freedom to love and live openly. At Lushense, we believe pleasure is for everybody, and that the brands behind your favourite intimate wellness products deserve a place in that celebration. This month, we want to shine a light on the founders who are part of the community, building sex toys, lubricants and intimate care from a place of real understanding.
Why We Celebrate Pride Month
Pride Month takes place every June, and it carries a powerful history. It honours the Stonewall uprising of June 1969 in New York City. When police raided the Stonewall Inn, a popular gay bar, the community decided enough was enough and fought back over several nights. Activists such as Marsha P. Johnson and Sylvia Rivera helped lead that resistance.
One year later, in June 1970, the very first Pride marches took place to mark the anniversary. Since then, June has become a time to celebrate LGBTQ lives, to remember those who fought for equal rights, and to keep pushing for a kinder, fairer world. Pride is part party, part protest, and always a reminder of how far the community has come.
Why Supporting LGBTQ Owned Brands Matters
When you buy from an LGBTQ owned brand, your money goes straight back into the community. These founders did not just spot a gap in the market, many of them lived it. They created products because nothing on the shelf spoke to their bodies, their relationships or their needs, so they built something better themselves.
Supporting these brands is far more meaningful than a rainbow logo that appears for one month and quietly disappears in July. That is why we have focused on brands that publicly state they are LGBTQ owned. When a founder stands up and says this is who we are, you can shop with confidence, knowing your support reaches the real people and communities behind the products.
This Pride Month, we invite you to put your support where it truly counts.
Complete List of 15 Best LGBTQ Owned Sexual Wellness Brands in 2026
Below you will find the brands on Lushense that proudly and publicly identify as LGBTQ owned. Each one is building intimate wellness products from within the community, and each one is worth your support this Pride Month and all year round.
Cockblock
CockBlock Toys is a proudly gay owned and operated brand. Over a decade ago, the founder could not find a frot toy, so he made one himself. Today the brand offers a range of intimate toys built around frottage and shared pleasure, designed by and for the community that inspired them.
Visit Official ShopBest For:
Award-winning frot pleasure toys
Cute Little Fuckers
Cute Little Fuckers is a proudly queer and non-binary owned brand, created to make pleasure joyful, playful and welcoming for every body. It designs colourful, gender-affirming intimate toys built for people of all genders and abilities, putting inclusion at the heart of everything it makes.
Visit Official ShopBest For:
Cute fun gender neutral pleasure toys
Wet For Her
Wet For Her is a proudly lesbian owned brand, created by and for queer women. Founded to fill a gap in a market that overlooked same-sex pleasure, it designs intimate toys and accessories made specifically for lesbian and queer intimacy, including strap-ons, dildos and finger sleeves. Every product is built around real desire, comfort and connection.
Visit Official ShopBest For:
LGBTQ oriented pleasure toys and gear
Unbound
Unbound is a proudly queer led brand, with a team and leadership who are mostly part of the LGBTQ community. Known for its playful, colourful designs, it creates intimate toys and accessories for women and non-binary people, making pleasure feel fun, welcoming and free from shame.
Visit Official ShopBest For:
LGBTQ friendly pleasure toys with guides, tips and sexed
Lorals
Lorals is a proudly queer woman owned brand, created to make oral pleasure feel good for everyone. Best known for its ultra thin latex underwear, it offers a fresh, body positive take on intimacy, comfort and protection, designed with queer women and all bodies in mind.
Visit Official ShopBest For:
A range of Latex protection underwear
Dame
Dame is a proudly queer led brand, co-founded and run by a CEO who openly identifies as non-binary. Built on research and real bodies, it designs beautifully engineered intimate toys that close the pleasure gap, with a focus on comfort, quality and pleasure for all.
Visit Official ShopBest For:
A range of premium pleasure toys, essentials and intimate care products
Howl
Howl is a proudly queer owned brand, born from a London queer rave and built as a safe space for the LGBTQ community. It creates bold, sex positive intimate products and experiences designed to celebrate queer pleasure, connection and self-expression without shame.
Visit Official ShopBest For:
Premium lubes
Future Method
Future Method is a proudly LGBTQ owned brand, founded by a renowned anal surgeon who built his career caring for the gay community. It offers science backed intimate care and education, with products designed for safe, healthy and confident anal play for every body.
Visit Official ShopBest For:
Butt play pleasure tools, essentials and supplements.
Kandid
Kandid is a proudly gay owned brand, founded by a couple who left their jobs to build a sex toy company made with LGBTQ people in mind. It offers an inclusive, judgement free range of intimate toys, created to help everyone feel comfortable, confident and welcome.
Visit Official ShopBest For:
Premium pleasure toys and vibrators
Yoni Pleasure Palace
Yoni Pleasure Palace is a proudly queer, femme owned brand, led by a passionate LGBTQ advocate. It offers a thoughtfully curated range of crystal toys, intimate accessories and body positive pleasure products, all rooted in self-love, holistic wellness and a shame free approach to sexuality.
Visit Official ShopBest For:
Crystal pleasure toys
New York Toy Collective
Proudly queer, trans and BIPOC owned brand, creating handmade intimate toys and gender-affirming products from within the community. Best known for its poseable packers, pack-and-play dildos and trans masc range, it designs for lesbian, queer, trans and non-binary bodies, putting affirmation, comfort and real innovation first.
Visit Official ShopBest For:
Premium lesbian, queer, trans and non-binary pleasure tools, gear and accessories
Wild Flower
Wild Flower is a proudly queer owned brand, built around inclusive, gender-affirming pleasure for every body. Best known for its versatile designs made to be enjoyed solo or with a partner, it creates intimate toys that welcome all genders, orientations and relationships, with openness and acceptance at its core.
Visit Official ShopBest For:
Curated range of premium pleasure toys
Ma Joie
Ma Joie is a proudly lesbian owned brand, created by two queer women who could not find a strap-on that felt right for their bodies. After two years working with fashion and industrial designers, they built a modular strap-on made for real comfort and confidence, designed by queer people, for queer people.
Visit Official ShopBest For:
LGBTQ focused pleasure toys
JockTribe
JockTribe is a proudly LGBTQ owned and operated brand, built by and for a diverse community. Specialising in handcrafted, dual-density silicone toys with an athletic aesthetic, it focuses on realism, body-safe materials and inclusivity, creating intimate toys made to be enjoyed by every body.
Visit Official ShopBest For:
Hand-crafted realistic dildos
Cake
Cake is a proudly queer co-founded sexual wellness brand, born partly from its founder's own experience as the friend everyone came to for advice. With a clean, playful range of lubricants, condoms and intimate toys, it is built to make sex more fun and shame free for everyone, gay, straight and everything in between.
Visit Official ShopBest For:
Intimate essentials and care products
This list highlights only the brands that proudly and publicly state they are LGBTQ owned. Beyond this, the majority of brands on Lushense are LGBTQ friendly, and many actively support the community and the organisations that serve it. Whoever you are and whoever you love, you can shop on Lushense in a safe and welcoming space.
Pride Carries On Through Summer
Even though June is slowly coming to a close, the celebration is far from over. Across July and August, Pride events kick off in capital cities all around the globe, from London and Dublin to Berlin, Amsterdam, Stockholm, Madrid, New York, Boston, Sydney and many more. The flags stay flying, the streets stay loud, and the community keeps celebrating well into the summer.
So wherever you are, keep celebrating who you are, keep showing up for one another, and keep supporting the brands and people who make our community stronger.
There is still time to make the most of the celebrations too. Head over to our article, Get Ready for Pride Month: Celebrate Every Shade of You, where we highlighted some incredible June deals and offers from participating brands. Happy Pride from all of us.
Previous Post
